The project started by the brief being given by C&O Wines, looking through past winners of the competition, what they wanted to be included and what they wanted us to avoid. This was my first time being given a brief directly from a real client and it was just how I imagined it to be, very vague. They say what they want but it seems like the honestly don’t know. They say they don’t want to see wine glasses, bottles or grapes. But then that is what they had picked for all their previous winners.
And because of this it was hard to get going with a lot of the imagery effectively being black listed. So I started of by drawing the ‘visual language of wine’ to get all the obvious imagery out of the way and down on paper. From this came some initial ideas, 3 in total. One design using wine glass rings, another using minimal symbols and lastly a design using corkscrews as characters. But I knew I couldn’t just stop there. So I drew some more quick designs, non of which really stood out to me like my first ideas. And after a talk with Rob, he also agreed that the minimalist symbols was the strongest and would work really well once it was out of the sketchbook and a larger size.
I took this design and tried out several testers using gouache paint on A3 paper. My favourite being the simple block colour, which was my original thought. I am happy with the way my final design has turned out, I can’t say I am 100% happy as the subject is not something I would choose or was happy doing. I also would have liked to do more work leading up to the final piece as I am sure that would have enhanced the final piece. But I found that difficult to do as I just couldn’t get into the subject I found it restrictive and dry.
The second part of the brief was more my sought of thing. Bar Shorts, a night where short film producers come together and view each others films in a bar setting, as well as other members of the public able to come a long for free. Between each film they wanted a 5 second animation to play to break them up a little. I love animation and find it much more natural to come up with creative and humorous ideas. At the beginning we were given a haiku to get going. I was given a haiku by Michael Dylan Welch about chairs askew after a poetry reading, I like the delicate theme and found it easy to come up with some nice imagery to respond. The first I idea was very narrative, and the second which was my favourite of the two was simply of a chair with an open book on top spinning around in the centre of a white space. I think this works better as it’s abstract like a haiku.
After that I came up of five of my own, all very simple and humorous, but after showing them to Rob he thought my second haiku idea had the most potential, so I drew the chairs out on a side of A3 and scanned them in and touched them up using photoshop to be given to 12foot6 to potentially animate.
Overall I haven’t enjoyed the project as I struggled to get in to the first and main part, however I have enjoyed coming up for Ideas for Bar Shorts. For the next project I need to improve my work output and begin work a lot earlier so I don’t have to rush towards the end.