For the last project of second year the focus was us and the promotion of our own work. We were asked to create a digital portfolio as well as other self promotional tools such as a logo and business card. For my portfolio I chose to use Behance as I already had an account and therefore knew work my way around it, i also think it is the best online portfolio hosting site around at the moment for all creative disciplines. From the body of work I have created both in university and out, I decided on a few pieces including my photography as I felt it deserved to go on as it is a part of who am creatively. The work was then split across six ‘projects’, three illustration and three photography each with their own title. For my artist statement I kept it very short, simply stating that I am a graphic design student and what medias I like to work in, as I didn’t feel I had a lot to say. Now however I feel perhaps it is too short and I need to add a bit more about me and maybe some of my influences. I would also like to be able add more projects throughout the year that I can say i am proud of.
After putting my portfolio together I concentrated on creating a logo for myself. I started off by sketching some ideas, then from there I replicated my favourite ideas that I thought had the most potential in Illustrator. most of my ideas were based on my name, specifically my initials, and how I could represent it without using text. The colours of yellow,red and blue come form my interest in the Bauhaus movement, as well as the geometric shapes. The idea behind the triangle, circle and square were they represented the three areas I like to work in; illustration, design and photography as well as the three letters in my first name. But I decided it was just to abstract and impersonal. This idea and reasoning was the same for the three lines. Then the other ideas I think are fairly obvious, and finally the idea I did choose, the three triangles. This is something I have done since childhood as it spells AVA in the simplest form as well as in geometric shapes, which I have a soft spot for. I felt that this logo was bold enough to stand out as well being clever as it does spell name but without being to obvious. For now it will do, but I believe it will change over time as my work and creative personality grows.
Then with this logo I mocked up my business card. After researching other creatives business cards I decided I wanted to keep it very simple and minimal, logo on one side, and only necessary information on the other. With this in mind I began creating my business card in photoshop using a business card template and my logo and text, which I put together in a separate photoshop file and dragged in. For the text I used Futura as it is my favourite type, it’s simple and to me very pretty. I also decided that the only necessary information that people need to know is what I do - ILLUSTRATION | DESIGN | PHOTOGRAPHY, where they can find me - tumblr address and how to contact me - email address. The only colours I used are from the logo - the three lines that separate the text and black - the text. Overall I like my business card, I like its simplicity and minimal approach, as I feel it represents me and my work well as this is something I also try to achieve with my work.
For the other part of the project, the A3 illustration for Do Something Different and a Recipe For Disaster zine, I unfortunately did not do as well as I would want. This is down to the fact that I did not begin when I should have, I didn’t have any idea of what to do and I didn’t attend uni which lead to me falling behind to the point that I would have to resubmit this entire project. Which when resubmission time came around I stupidly again left to the last minute. However the ideas did come to me, although with little time left I couldn’t execute them the way I would have liked to. My initial idea was to design a DIY paper pinhole camera that could be cut out and made from the A3 illustration - this would act as the doing something different. Then for the zine I chose the theme of either Pinholes or Long Light And Short Memories so as to link it with the Do Something Different A3 illustration. However, with the time I did have I had to combine the zine and A3 illustration together using the theme of Long Light And Short Memories and my own original photographs. The A3 zine has photographs on one side but when folded it becomes two sides, and the illustration of film (the make and model I used to take the photographs) on the other which when folded becomes the inside. Although I have designed the idea I could only print an A4 mock up as I didn’t have the funds or the access to an A3 printer in time for hand-in. Overall, I do like the design but if I was able to print it at A3 and a high-quality print think it would be even better (obviously) and it meet both criteria.
In conclusion, I like some of the stuff I managed to do for this last brief, but I am not happy with my overall performance and I need to do much better if I want to achieve what I want to achieve in university and after.